THESE THREE BOUTIQUE

These Three is a clothing company created by Peyton Thomas Ganus. This company does a great job of promoting itself on social media and I chose this company because I actually found out about it from Instagram and have fallen in love with their clothes. Peyton and her two sisters, Riley and Macie, are all Instagram Influencers and have a big following on several social media platforms, but Instagram is the biggest.

These are the three sisters Instagram's and as you can see they all have several thousand followers. Riley still posts for These Three, but just recently created her own lipstick line called Love, Riley. All three girls also model all of the clothes and you can see it on their online website, which is right below.

These Three Boutique is on Instagram, Twitter, and Facebook with its own account and all three girls also post to promote it on their individual social media accounts. Instagram is definitely the platform that this organization is most popular on. The organization has a very fun and enthusiastic voice. It is very family and friend oriented and very close knit. It wants all girls to feel comfortable and confident in their clothes. All three accounts are down below.

For Facebook, the brand posts whenever they have new arrivals or restock popular items. They will post a picture of the item and say how much it is and when it will be available. They usually post once a week, but it depends when they receive new items. They could post days in a row or once every two weeks. As for twitter, they really do not post that often. They will again post when they have new items and just posted yesterday, but the last time they posted before that was in late December, so almost a two month gap. Twitter has their smallest following out of all the social media platforms. Instagram, however, is constant posts. They post everyday and several posts a day. They are all pictures of their clothes they offer and they usually post the pictures in the morning or early afternoon.

This company does occasionally run contests. Usually all three sisters run a contest on their own Instagram pages. They only do contests every couple of months, but I always notice them when they are on my Instagram feed and I always read what it entails.

Peyton Ganus, the owner of These Three, is very engaged with the fans of These Three. I have noticed that on every picture she posts on her Instagram she replies to it and always answers where her clothes or make up is from. Riley and Macie, however, are not as engaged with the fans on their own Instagram, but they are also not the owner. As for how they engage through their actual pages, people usually don't comment or reply to their posts. If they asked specific questions Peyton would probably respond, but I hardly see people ask anything on it.

I chose this company because I think they are very well known on social media and do a good job of advertising itself. Here are some good example of posts that I have found.

I think these are great examples from their most popular platform, Instagram. Their feed matches very well and is very aesthetically pleasing. The pictures are of good quality and are colorful. I also like that they put the price of the clothing in the caption and tell the audience when it will be available.

On the other hand, I think that their Instagram does very well but sometimes the feed doesn't always match and I think looking at it as a whole that throws it off a bit. I also think that even though their twitter isn't followed but a lot of people that they should try and change up the types of tweets they are posting.

They tweet whenever they have new arrivals or different clothing restocking, but it all looks the same and doesn't make me want to read their tweets. I think they need to make their twitter more interactive with their audience and not just post the captions they are posting on their Instagram pictures. Overall, I think this company does a great job on social media and has a growing fan base. I would definitely recommend their clothes to all of my friends!